Europe’s AI Transparency Rules Are Now Live: What the EU AI Act Means for Chatbots, Deepfakes, and You
Reading Time: 5 minutesThe EU AI Act’s transparency obligations came into force on August 2nd, requiring companies to disclose AI interactions and label AI-generated or altered content including deepfakes. The rules distinguish between AI providers and deployers, with the European Commission offering standardized labels to help companies comply — a shift that could influence AI disclosure practices globally, including for businesses serving Indian and international markets.