Pennsylvania’s AI Advertising Label Law: What It Means for Brands, Consumers, and the Future of Transparent Marketing
Reading Time: 5 minutesPennsylvania Governor Josh Shapiro has signed the Artificial Intelligence Deceptive Advertising Act, making the state one of the first to require labels on AI-generated or AI-modified advertisements across all formats. The law applies universally — from major TV campaigns to small business flyers — and has broad implications for advertisers, agencies, and Indian brands running US-targeted campaigns.